Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

Wolk highlights the shift from traditional concerns about ad placement next to sensitive news content to a more nuanced understanding that not all news is negative. “People say that a lot of times, ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - ...

Amid a rapidly changing identity-based media planning marketplace -- including Google's on-again/off-again cookie plans and Oracle Ads recent shutdown -- Horizon Media is leaning more into contextual ...

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer.

Programmatic audio targeting just got more precise, as Triton Digital has expanded availability of contextual targeting and brand suitability capabilities from its Sounder.AI platform within The Trade ...

As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to overcome their eternal challenge of determining who best to reach ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Carl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, according to a case study. A recent campaign was conducted via ...

Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align ...