Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

It might sound counterintuitive, but service-based businesses offering service packages can encourage long-term commitment ...

If your organization hasn't examined its pricing strategy recently—and implemented a value-based approach—it may be surrendering ... Applicable to any industry, the program draws on case studies and ...

However, if one company cuts its prices unrealistically low or even below cost, other competitors ... Is that product an example of predatory pricing or just a great bargain?

“The most evident example is Uber,” says Reilly ... cafés have started to implement dynamic pricing. The cost of the items can be adjusted based on algorithms that track customer visit ...

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor ...

“The pricing ... their cost structure,” Nutanix’s Channel Chief Christian Alvarez tells CRN. Nutanix is changing the way it sells its software portfolio by now enabling core-based pricing ...