Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. News flash: Meta’s looking to enable fully automated ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...