A sweeping review of more than a century’s research upends the popular notion that left-handers are naturally more creative. Cornell psychologist Daniel Casasanto’s team sifted nearly a thousand ...

Science X is a network of high quality websites with most complete and comprehensive daily coverage of the full sweep of ...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Though artificial intelligence (AI) has been a background ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

Data science skills are in high demand, as organizations continue to ask more from their data. That’s leading universities to get creative in how they structure their post-graduate data science ...

For a company with $1bn in sales and a $50m advertising budget, this would translate into over $27m in incremental sales. The comprehensive guide highlights that 50-70% of a campaign's sales uplift ...