Learn why personalized ads that appear after searching for or talking about an item make us feel uncomfortable and less likely to buy.

Targeted ads can feel creepy and reduce people’s willingness to buy products significantly over time and trust.

Google “creepy ads” and you come across the classics of the genre: the pig butchering himself, the baby getting crushed by a giant washtub, the wife getting spanked over piss-poor coffee. But there ...

Snickers ran a Halloween ad that was more unsettling than funny, featuring a woman in a grocery store being approached by another "woman" with a creepy, oversized mask for a face. This strange lady ...