Meet the data management platform, or DMP. What is a DMP? A DMP is the backbone of data-driven marketing and it serves as a unifying platform to collect, organize, and activate first-, second- and ...
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The Shift from DMP to CDP
One such evolution has been the transition from Data Management Platforms (DMPs) to Customer Data Platforms (CDPs), ...
Venture studio Super{set} is bringing on serial entrepreneur and Rembrand CEO Omar Tawakol as a general partner.