The seashell construction conjures up images of mermaid movies, making it a fit for the Kawaii aesthetic. Even with an understated black dress, adding this bag will make the outfit really pop ...

Have some adorable coloring fun with these free printable cute kawaii food coloring pages. Print them for your family! All ...

Instead of plain denim, Ichigo Black’s Candy Pink Bloomers ($40, Etsy) come in a pastel pink with so many ruffles to keep up your cute aesthetic. And, they run in sizes XXS to 8X with your ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no ...

It brings together the cute pinks and pastels of more mainstream "kawaii culture," but then melds that with some altogether more disquieting images — black T-shirts with depictions of cleavers ...

Kawaii, the Japanese culture of cuteness, has taken the world by storm, and our next set of free coloring pages are no ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen ...

New research has revealed that looking at cute images of baby animals doesn’t just make you feel warm and fuzzy inside, but can actually improve your work performance and help you concentrate.

Called The Power of Kawaii (“cute” in Japanese), the study compared performance of tasks before and after viewing pictures of puppies and kittens vs. neutral images. The result: puppies and ...