Sports brand Decathlon has unveiled a dynamic and forward-looking new identity and logo as well as a new purpose to “move people through the wonders of sport” in an attempt to bring innovative ...

Decathlon's refreshed brand identity features a dynamic 'orbit' logo symbolising motion and circularity. Decathlon ... (mountain), Tribord (water and wind), Rockrider (outdoor cycling), Domyos ...

Global sporting goods retailer Decathlon is set to incorporate advanced material science into everyday sports apparel through ...

Moins de marques, un logo: Décathlon fait sa révolution. Décathlon a été pendant longtemps la marque préférée des Français, avant d’être détrôné en 2023 par les magasins Action.

Decathlon has unveiled a global rebrand, which overhauls everything from its store experience and logo to its business model. The sporting giant said it was adopting what it termed “an ambitious ...

VILLENEUVE D’ASCQ, France — June 26, 2025 — DECATHLON, the world’s largest sporting goods retailer, announces a global ...

Nouveau logo, réduction drastique ... eau et vent), Rockrider (cyclisme en extérieur), Domyos (fitness), Kuikma ... de la première lettre de Decathlon mais on y voit aussi une montagne et une ...

Impressively, the Compact Run 100 is compatible with Domyos E-Connect (Decathlon’s app), as well as third-party apps Kinomap and Zwift. There’s also 30 pre-set programmes to choose from.

Baptisé "l'orbite", ce logo ovale rappelle le "D" de la première lette de Decathlon mais on y voit aussi une montagne et une voile rappelant les deux univers de prédilection de l'enseigne de sport.

Nouveau logo, nouveau concept retail, nouvelle stratégie de marque… sous l’impulsion de sa PDG Barbara Martin Coppola, Decathlon se transforme. Voici les 5 axes majeurs de la transformation ...