Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

Customer brand loyalty has increased on average 20 percent from 2019 to 2020, according to Brand Keys 25th annual Customer Loyalty Engagement Index. “Analysts, consulting firms, and research practices ...

Welcome to the first in a series a monthly columns by Rick Ferguson, the editorial director of loyalty marketing servies provider Colloquy (www.colloquy.com). Colloquy teaches an ongoing series of ...

The momentum behind loyalty has never been stronger. According to data from Mintel, the UK has seen a sharp increase in loyalty programme participation in 2025, with 80% of consumers actively engaging ...

Despite seemingly every store offering its own loyalty program, shoppers, on average, have 10 loyalty cards in their wallet, according to the new Living Loyal study from customer engagement agency The ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

One of the most important indicators of healthy employees and work environments is employee loyalty. Employee loyalty affects performance and it often correlates with the passion and satisfaction ...