Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Focus on use cases. Use MadTech to hyper-personalize customer interactions and measure metrics like lifetime value while maintaining responsible data practices. As marketers, we’re all striving to ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. In the Mad Men pilot, the hero Don Draper (John Hamm) tells ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is ...

Right then, let’s talk about social media and digital marketing for 2026. It feels like things are changing all the time, ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like?The digital revolution has had an ...

The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) are pleased to announce the successful conclusion of the AMC–TICON Africa 2025 Joint Conference ...