More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...
As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...
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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLLWelcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...
The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...
A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...
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