Scent experts say there will be a clear shift away from overly engineered fragrance compositions and more of a focus on ...

The contemporary goth aesthetic has been going strong for decades ... there are easy tricks to incorporate an edgy makeup style into a more toned-down professional look. Thin, carved-out brows ...

Alluring, edgy, and sultry, something about dark, deep hues in a makeup look will always be a win in our book. Of course, one of the pillars of the moody grungy makeup aesthetic is the cat eye.

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

From starting the overdrawn lip craze that launched a thousand lip kits to her edgy ... s wild beauty evolution journey. In 2021, Jenner didn’t exactly retire her full-beat aesthetic, but ...

On May 21, Delevingne stunned on the red carpet in Cannes with a dramatically dark hair color, a shag cut, and blunt bangs — ...

From "cherry martinis" to "cherry vibe" mood boards, Gen Z and Millennials are giving cherries their moment in makeup, cocktails, and car aesthetics. Tart red shades will sweeten the year.

And now, even famous It-girls like Dua Lipa, Hailey Bieber, and Kendall Jenner are being dubbed the face of the edgy look ... of-the art beauty tech or breaking down TikTok aesthetics, she loves ...