EDMONTON — The Edmonton Elks will sport an Indigenous logo on their helmets in an upcoming CFL game. Conrad Plews, a Metis artist of Cree background, designed the logo that will adorn Edmonton's ...

The Edmonton Elks are the latest team to unveil an Indigenous logo, created by local Métis artist Conrad Plews. Plews, who is of Cree background, said the logo was inspired by Izaiah Masuskapie ...

In their 75th anniversary season, the Edmonton Elks have shifted from community ... said the team's strongest brand is the Double-E logo, no matter what the name of the team.

the Elks club. "I will be focusing in the future on 'Double E' more." CFL Commissioner Randy Ambrosie said the team's strongest brand is the Double-E logo, no matter what the name of the team.

The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic "Double E" logo will be more prevalent in the future. Alberta businessman ...