Westford, USA, April 27, 2023 (GLOBE NEWSWIRE) -- SkyQuest projects that the event management market will attain a value of USD 1848.8 million by 2030, with a CAGR of 10.18% over the forecast ...

While the experiential marketing industry is expected to reach $57 billion by 2027, it still lacks a clear method to define and measure an event's ROI potential.

In fact, prior to the pandemic, event and experiential marketing was projected to reach $2,330 billion by 2026. Given its effectiveness, event marketing can be a worthy investment for business owners.

Many people equate Customer Experience Management with Experiential Marketing.. However, in recent years, "experiential marketing" has become perceptually aligned with "marketing execution." This is ...

How to Staff for Corporate Events Versus Experiential Marketing. Consider these do’s and don’ts when building a team for your next event. BY LAUREN RAIMONDI. Mar 31, 2025. SHARE.

One of the earliest instances of experiential event marketing was at the 1893 Chicago World’s Fair, where brands like Wrigley’s, Pabst, and Cracker Jack unveiled their products to enthusiastic ...

Events easily had the healthiest growth compared with the other categories; direct marketing had the second biggest boost at 7% followed by sales at 5%. Conversely, main media advertising shrunk ...

Shamrock Capital has made an investment in Nth Degree, an Atlanta-based event management and experiential marketing company. No financial terms were disclosed.

This summer has been a festival of sports, and there’s still more to come with the Paralympics. Beki Winchel of Spiro explains why sports and experiential marketing make a perfect team.

Experiential marketing program staffing. Experiential marketing programs—such as pop-up events, brand and product demo activations, mobile marketing tours, and pop-up shops—focus on creating ...