Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%). The average conversion rate for Facebook ads across all ...

Learn how to A/B test Facebook Ads in 2025 with this beginner-friendly guide. Optimize campaigns, boost ROI, and master ad ...

Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion ... Dwell Rate measures how successfully a ...