FiercePharma

AstraZeneca steps up to show Fasenra helping patients step out in ad push for asthma drug

AstraZeneca is stepping back into Fasenra promotion to show how its asthma treatment can help people with asthma step back out. The ad opens with a feed of social media posts on a tablet screen. In ...
MM&M

AstraZeneca’s Fasenra ad encourages asthma patients to reclaim their lives

Asthma season is in full swing and AstraZeneca is raising awareness about its severe asthma treatment, Fasenra, as part of its ongoing Stepping Back Out campaign. The latest installment of the ...
FiercePharma

One look: AstraZeneca unifies patient-physician messaging for asthma blockbuster Fasenra

AstraZeneca is refreshing its Fasenra campaign. Almost six years into the launch, the Big Pharma has established consistent messaging across physicians and patients for the first time, tying the brand ...
Healio

Fasenra receives FDA approval for asthma treatment in children aged 6 to 11 years

Please provide your email address to receive an email when new articles are posted on . The approval follows positive results from the TATE trial. A new 10 mg dose will be available to accommodate ...
GlobalData on MSN

Fasenra shows benefit in acute asthma and COPD in Phase II trial

A Phase II investigator-led trial investigating AstraZeneca’s Fasenra (benralizumab) treating eosinophilic exacerbations of ...