Yellow might be less common, but many fast food chains have red in their logo, and it's not entirely clear whether this goes beyond the fact that this particular color is eye-catching.

The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

Fast food giants such as McDonald's possess a secret weapon known as 'ROY' - a colour scheme featuring hues of Red, Orange, and Yellow on logos and food packaging.

News; US News; Food; People gobsmacked after learning why so many fast-food chains have red and yellow logos Psychologist and leading colour expert Karen Halle claims it's not a coincidence that ...