For Josh Bryan, who has worked on HeroMe full-time since 2012, cost was a big factor that prevented them from launching with a female figure, but so was the lack of a suitable female torso rendering.

It's an army of female action figures. There's about a hundred of them — like an original SheRa, three separate Princess Leias, and even a Teenage Mutant Ninja Turtle.

Additionally, in the coming weeks, Toys R Us “will offer an exclusive set of 3.75-inch action figures based on the original saga, which include a Leia figure.” ...

If you’ve ever handled a female action figure, you might notice that a few things feel and look a bit off. For moms Julie Kerwin and Dawn Nadeau, it was the hyper-sexualized butt-cheeks.

He said the few female action figures available online or in specialty stores are relatively expensive and appear targeted to collectors, not kids. Comic book dealer Ben Schwartz, ...

T he Transformers franchise has had action figures based on various female Cybertronians, including Autobots such as Arcee, Elita-One and Windblade. Now, the mother of all fembots is rolling out ...

What was missing, Nadeua and her co-founder Julie Kerwin realized, were female action-figures who looked as athletic, powerful and flexible as the male-oriented toys like G.I. Joe and Captain ...