Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. You know the Fender Stratocaster ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s.