Luxury automaker Ferrari is facing an unusual dilemma with it audio branding. And, the clock is ticking on finding a good solution. Ferrari faces an unusual dilemma with its audio branding When we ...

The electric vehicle revolution is transforming the automotive landscape, but for supercar legends like Ferrari, the challenge goes beyond technology. These brands thrive on emotion—the raw sound, the ...

The Ferrari Elettrica combines a state-of-the-art electric powertrain with unmistakable Ferrari dynamics and performance.

Ferrari took its first step in showing off its first full-electric car, currently known as Elettrica, to the world as part of its Capital Markets Day event in Italy on Thursday. The automaker spilled ...

Oddo BHF analysts have unveiled in a patent that Ferrari NV plans to add an authentic engine noise for its electric supercar models. The Italian automaker could amplify the sound from the attached ...

High-performance car aficionados revere the roar of eight-, 10- and 12-cylinder engines. As these rowdy beasts approach obsolescence, manufacturers including Stellantis and Ferrari are betting ...

Ferrari NV’s electric supercars will feature distinctive engine noise created through a new amplification system, according to a patent filed by the iconic Italian producer and cited by analysts at ...

Here's why Ferrari thinks the sound that comes from the Luce isn't 'fake' sound like you'll find in other electric vehicles.