The fact that the bull is shown in “fighting” stance is a further reflection of Ferrucio’s tastes, as he was a fan of bull fighting. ... Lamborghini revamped its fighting bull logo.

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo—a buff bull—is an in-your-face exclamation mark on the hoods of the wedge ...

This investment made him one of Italy's richest men, which allowed him to follow his passion, and, in 1963, he opened Automobili Lamborghini with a bull as the company's new logo.

The successor to Lamborghini's iconic Aventador flagship is here – and it's named after a particularly terrifying Spanish fighting bull (or a popular breakfast dish, depending on who you ask).