Just Drinks interviews Yannis Athanasiadis, Premium Spirits Director, at Coca-Cola HBC about its latest campaign.

Finlandia is the official vodka of the 2019 Kentucky Derby. The countdown to the big race is on. It will be run on Saturday, 5/4 but it's not too early to have one of these fabulous celebratory ...

Made only in Finland, Finlandia is a top ten leading Std+ vodka brand. This is the first global campaign since Coca-Cola HBC’s acquisition of the brand in 2023 from Brown-Forman.

I also have to educate them on the fact that there's a lot more to marketing Finlandia vodka than simply drinking it ... What's the weirdest thing you've eaten? Chocolate-covered ants.