Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

proving that social media is an optimal communication vehicle for cross-partnerships with nonprofits. Walmart is leveraging the campaign in conjunction with a slew of other brands, including Kellogg ...