To help sell these chips, the ever-smiling Frito-Lay spokesman Jay Leno played up the cheese in T.V. ads ... The flavor of the creamy dip proved to be a winner with Lay's potato chips, and ...

Throughout the years, promotional items from big brands like Frito-Lay have come and gone ... Inspired by the cheese dip and salsa combo that is an absolute must for nacho night, these Cheetos ...