Froot Loops teamed up with Chicago-based jeweler Kristopher Kites, to turn its musical shoutouts into wearable art.

The cereal brand tapped a celebrity jeweler, hip-hop content creators and artists from historical hip-hop cities to honor ...

Dozens of people rallied outside the Michigan headquarters of WK Kellogg Co. Tuesday, demanding that the company remove artificial dyes from its breakfast cereals in the U.S. Kellogg, the maker of ...

Robert F. Kennedy, the recently appointed health secretary for the United States, made a claim about Froot Loops cereal last week that has raised some eyebrows. In an interview with NBC News on ...

Kellogg’s Cocoa Loops bring real cocoa to the iconic ring cereal. The flavor keeps the shape, promises chocolatey milk, and ...