Mattel's Apptivity range for iOS is nothing new, taking real toys and allowing players to control iPad apps with them when placed on the screen. Licenses currently on board, however, have been limited ...

The tech behind these toys involves conductive plastic that interacts with the iPad’s touchscreen similar to finger touch. The figurines and other Apptivity objects won’t scratch the display, but if ...

The Apple iPad has, for some, become the go-to entertainment device. Some folks are even sharing with or buying them for their kids. With varying levels of success, different companies have introduced ...

Mattel has launched Apptivity which allows kids to interact with games on Apple’s iPad using screen-safe toys, including Hot Wheels cars, the company said on Wednesday. Like many others, Mattel has ...

It can sometimes be hard enough to get your child off your iPad while you check your email, and toy manufacturers aren't making it any easier on tablet-owning parents with their focus on our ...

Mattel is banking on the iPad as a strong engagement tool for children with a new application that uses the built-in interactive elements of the device to let kids play with toys on a new level.

Toy manufacturer Mattel has launched Apptivity, a range of interactive screen-safe toys and apps for the iPad. First, customers buy one of the Apptivity toys, which draw on Mattels toy brands and ...