It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

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Brings new versatility to Fuji’s medium format model, which should widen its appeal beyond studio and landscape photography. Full-frame sensors are pretty much the end game for much of the the camera ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's ...

As capable in the wild as it is under studio lighting, the Fujifilm GFX100S II is shaping up to be a viable medium format alternative for many more photographers. Fujifilm is one of just a few ...

NEW YORK--(BUSINESS WIRE)--B&H Photo would like to share the announcement of the FUJIFILM GFX 100 Medium Format Mirrorless Camera, a high-resolution powerhouse well-equipped for professional studio ...

The original 100-megapixel Fujifilm GFX 100 medium-format digital camera was released in 2019. We awarded it 4.5 stars / Highly recommended and commented "The GFX 100's massive 102 megapixel ...

The 100-megapixel Fujifilm GFX 100S medium-format digital camera was released in 2021. We awarded it 5 stars / Essential and commented "With the launch of the GFX 100S, medium-format photography has ...