The brand is constantly releasing new (often limited-edition) bags of chips. We, at The Kitchn, have been on the beat for a ...

It’s crunch time for potato chip enthusiasts ... But in October 2024, Lay’s revived the beloved flavor showdown when it called on fans to submit their most unique chip ideas.

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists.

One of the three flavor finalists uses a particular name brand: Lay’s Valentina and Lime potato chips. San Jose resident Araceli Huerta chip idea pays homage to her mother’s favorite snack.

The Lay’s potato chip company is asking fans to decide on a future flavor for its lineup. The finalists for the “Do Us a Flavor” contest have been announced and this year’s competition ...

"The flavor calls back to Huerta's favorite childhood snack made by her mom, a bag of Lay's Classic potato chips tossed with Valentina hot sauce and fresh lime," Lay's said in a news release.