TV Land has launched the most extensive on-air rebranding campaign since the Viacom cabler bowed in 1996 as it shifts the focus of its target audience from baby boomers to Generation X. As of ...

(Not a very stereotypically Gen X instinct.) In a way, Mr. Rock said, “it’s a non-choice, the suspension of narrative to be supplied later.” He felt the actual logo the company put on the ...