Glenfiddich used New York City as its backdrop to launch its 16-year-old Scotch Whiskey in collaboration with Aston Martin F1 with a pop-up in Grand Central Station and a star-studded Tribeca Event.

Luxury collaborations and high-end consumables have become fixtures for sponsorships in Formula 1, with premium brands using its global platform to showcase their craftsmanship and, in this case, ...