As alcohol consumption declines, many have suggested that it is being driven by Gen Z reducing their intake for health ...

Non-alcoholic beer grew by 9% globally in 2024, even as the total volume of alcoholic beverages declined by 1%. It is projected to surpass ale this year and become the second-largest beer category in ...

Providing non-alcoholic beverages has been identified as a potential strategy for reducing alcohol consumption. A study by University of Tsukuba confirmed that even a single provision of one case of ...

Add Yahoo as a preferred source to see more of our stories on Google. Alcohol free There are mad inventions, such as weight-loss drugs or the contraceptive Pill, that come out of the blue and change ...

Alcohol won’t vanish from American life, but the rules are changing. For years, the market rewarded growth at any cost. More brands. More extensions. Ever higher premium tiers. More scarcity theater.

A once-overlooked segment now commands serious global market share, and its momentum is prompting strategic investments from global brands. Non-alcoholic beer grew by 9% globally in 2024, even as the ...