While numerous brands are actively striving to transform our consumption patterns for the better, Jornet hopes his new shoe brand, NNormal, will be a catalyst to do so. As our conversation dances ...

During the game, both teams wore the latest Jordan Brand basketball shoes in player-exclusive colorways featuring their school colors. It's no surprise that Tatum's most popular choice was Tatum's ...

Following its latest collab with the GOAT in tennis ... Priced at $110, the low basketball shoes were designed with feedback from 15 of Jordan Brand’s women ambassadors, including UCLA Bruins ...