Recent TaylorMade Pix ball designs have included a fire horse, chili peppers and even pizza slices. Next up: flamingos! The ...

Bridgestone has designed a golf ball specifically for junior golfers with slower swing speeds as part of a partnership with U.S. Kids Golf. With the number of junior golfers in the U.S. jumping by 58% ...

In a stunning twist no one asked for—but everyone is now debating—a small Midwest startup has announced that its fully ...

Jack Nicklaus once said, “I never missed a putt in my mind.” The quote speaks to the importance of positive visualization and its role in navigating the highs and lows golfers endure throughout a ...

Callaway unveiled its new Chrome Tour April Major golf balls ahead of the Masters. Here’s a look at the design and ...

WHAT YOU NEED TO KNOW: The TaylorMade TP5 and TP5x tour-preferred multilayer urethane-cover balls use a new rubber formulation in the core to create more speed with a better sound and feel. The ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...

Packed with a new core technology, Bridgestone's latest Tour B golf ball series is its fastest yet. Developing golf ball technology takes time and involves a whole lot of advanced chemistry, but if ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.