I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

In a digital-first world, businesses are increasingly turning to online advertising to reach their audiences. As competition intensifies across digital platforms, the ability to stand out on search ...

Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to ...

Google doesn't give SEM agencies access to developers to talk through problems, which can become frustrating at times, according to the source. It's not always the case with Bing and Yahoo, he says.

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

Do you want to offer top-notch PPC management without depriving your most lucrative offerings? Understand the PPC Dilemma and how to fix it. If you’re looking for sustainable growth opportunities and ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

DesignRush today announced its December ranking of leading SEO agencies, recognizing firms that help businesses navigate Google’s core updates and AI-driven search changes. New ...

Digital marketing tools have become so effective and so powerful that it is absolutely in your interest to leverage these tools, regardless of whether or not you consider yourself a "tech company." ...