Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius. (Via Designtaxi, with a hat tip to @beastoftraal ...

Halloween is just around the corner, and Pepsi is getting in the spirit just like the rest of us: With a hauntingly cool “Halloween Cola,” of course. The limited, “secret” flavor has a ...

Pepsi Ghost comes in a wide range of bottle designs featuring various classic Halloween costumes such as witches, ghosts and mummies. Each bottle is simply labeled “Mystery Flavor” with no indication ...

Pepsi is offering $10,000 as part of a contest that will allow consumers for the first time to submit designs and artwork that may be featured of cans of its cola. The “Design Our Pepsi Can ...

This year's contribution, simply dubbed Pepsi Halloween Cola, features cute pink imagery. The drink (¥140) comes in a bright shade of pink that might not feel very Halloween-like but matches the ...

To coincide with Halloween, Pepsi has rolled out the classic "mystery flavor" trick to promote its new limited-edition Pepsi Ghost cola (¥151). There are no clues to the taste on the packaging ...