Harley-Davidson's skull logo. The Harley-Davidson skull came to life at the beginning of the 21st century. It's named Willie G because William Godfrey Davidson (Willie G), the grandson of one of ...

In the run-up to the 2000 Daytona Bike Week, Willie G came up with the image of a skull wrapped by the words "Harley-Davidson" above ... character known as The Punisher). Branding and marketing ...