“We have had [social] listening for years,” said Hootsuite CEO Irina Novoselsky ... a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable ...

Novoselsky, as a millennial, is also listening to Generation Z and believes ... or face being ghosted by the current generation. Hootsuite collects data about your social media, so it can make better ...

According to Hootsuite ... treating social media as a one-way broadcast channel, and prioritising transactions over building relationships are all major turn-offs. Embrace social listening ...