The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you know it or not, you’re part of someone’s account-based marketing (ABM) strategy.

B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Doretha Clemons, Ph.D., MBA, PMP, has been a ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

It’s difficult to create a cost-effective B2B video that works. Did you know that visual data is processed 60,000 times faster by the human brain than text? Why then, in B2B marketing, do we not turn ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

Have you noticed the massive gap between consumer and business apps on your phone? While consumer apps are both beautifully designed and easy to use, business apps are simply painful to use. A ...

Influencers - or should I say “finfluencers” - have become a serious force in fintech. Success stories like Klarna and Snoop show that authentic influencer partnerships can build real consumer trust.