If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Geno Church, the word-of-mouth inspiration officer at public relations and branding company Brains on Fire, says there are plenty of tools for companies to reach out to people through social networks.

Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...