It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands – large or ...

I think generative AI may be making this problem worse, so here are the truths of how email marketing works. The web has always been a dicey place to get email marketing advice. Too many people ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

If you are a young entrepreneur looking to engage more with potential clients, boost your sales volume, or follow up with customers, email marketing should be one of the options you consider. The ...

Why email marketing still works for small businesses At its core, marketing is about communicating with customers and prospects in ways that motivate positive responses. Email marketing allows you to ...

As a financial advisor, you can use email marketing to connect with clients and prospects directly. It’s a quick and cost-efficient way to share industry updates, market insights, and personalized ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or not, the answer is quite simple: consumers enjoy receiving promotional ...

Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for ...