Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.

It’s essentially the opposite of the typical business model of a VC-backed Forbes 30 Under 30 startup. Huber is keen to get rich, but skeptical of the value of immediately going for the big score.