In 2023, the watchmaker Sylvain Berneron launched his namesake brand with a bang. His Mirage—featuring an unusual warped shape and twisty hands—became a smash hit, selling out instantaneously and ...
Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...
This shift in audience behavior has driven a reshuffle in the digital marketing ranks. Brands that embraced new platforms ...
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