If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your ...

Metrics are an important part of any ad campaign, especially one that takes place online, where unique impressions are logged and counted. How can you be sure you're getting the most for your Internet ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

Businesses implement training programs for their employees in response to problems with employee performance, motivation or poor work quality. They develop goals for the training and then have to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your law firm has invested in a great marketing video campaign, but how do you know if it’s ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

During my time working in the corporate world, I did everything I possibly could to be a productive, efficient leader. I focused on developing high-performing teams, and I was diligent about ensuring ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: This article will tackle the first category and ...

Given the current financial climate, cybersecurity budgets may be under review, along with all other expenditures, and, in some cases, on the chopping block. One of the best ways for security leaders ...