In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Shopping expert Kyle James reveals how Amazon's new AI assistant Rufus can expose fake deals during Prime Big Deal Days. The tool shows price history revealing that "41% off" deals were actually ...

Amazon is using AI to recommend music, find damaged products — and make sure your new shirt fits.

Rufus 4.8 uses wimlib to speed up Windows ISO analysis, making Windows To Go drive creation faster. This update also addresses size limitations, log improvements, Linux ISO exceptions, and more. Rufus ...