ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from advertising. Both fair enough. But the third thing to say is that many ITV ...

The U.K. TV giant, led by CEO Carolyn McCall, is "monitoring the ongoing difficult geopolitical environment," but is "on track to deliver our full-year guidance." ...

ITV have ruled out using a controversial feature during this summer’s World Cup broadcasts. The broadcaster will have a share of the matches from the tournament being hosted across the US, Canada and ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai technology as the basis of ITV’s bespoke production service ITV GenAI Ads ...

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ITV’s coverage of Six Nations will look very different in 2026. The broadcaster is set to feature in-game adverts for the first time.

The broadcaster, which kicks off its coverage tomorrow night with Ireland's visit to holders France, will plug products twice in each half of the historic tournament in what is being viewed as a UK ...

ITV given opportunity to show commercials during mandatory hydration breaks following similiar innovation during Six Nations coverage Tom has been The Telegraph's Sports News Correspondent since 2018, ...