Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

The company boasts that the new Rewarded Video ads show higher engagement than regular advertising, with a completion rate ...

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Roblox is expanding the Immersive Ads feature by bringing Rewarded Video Ads that can give you premium gifts. Check this news ...

By leveraging Google Ad Manager, marketers can now craft tailored ... advertisements lasting up to 30 seconds in exchange for in-game rewards, which are defined by the developers of the games.

Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...