In many parts of India a pendant necklace — called a mangalsutra, or “auspicious thread,” is tied around a Hindu bride’s neck during the wedding ceremony, a symbol that the couple is bound ...

In this category, many D2C brands offer jewellery with fresh designs at a comparatively lower price than 24-carat gold jewellery. These brands claim to use 14-16 carat gold for their everyday ...

While there are people who still prefer buying premium and heavier gold jewellery, young buyers and budget-conscious customers are showing interest in lower-carat gold and lightweight designs.