The hyperbole is beyond palpable, but the bit distills a key truth: Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior. One ...

One of the challenges to understanding irony is finding an adequate definition. Irony is often misused, being confused with its closest sibling: coincidence. Alanis Morissette famously wrote a song ...