FASHION fans urine two minds about £50 jeans with a dyed patch across the front that looks like the wearer has wet themselves. The “damp” designs are the brainchild of Wet Pants Denim.

That’s one jean-ius logo. When designing denim, Tom Ford places his subtle logo in a less-than subtle spot: the “tip of the crotch.” “I’m wearing a pair of my own jeans, and right down ...

We’ve written before at HuffPost UK about why jeans have that mini-pocket at the front (and no, despite what you might have heard in your teenhood, it’s not actually designed for condoms).

LOS ANGELES, April 16, 2025 /PRNewswire/ -- GUESS JEANS made its highly anticipated return to the desert for the fourth year in a row, unveiling a refreshed and reimagined brand experience in ...

Japanese brand Momotaro Jeans is rolling out a new strategy for retail, branding and design to highlight the "allure of Japanese denim both domestically and internationally." On Saturday, the ...

Breaking down the Levi’s logo. Levi Strauss & Co. features at the top of the logo which is the corporate identity of the company.. San Francisco, Cal features next which makes reference to the ...

FASHION fans urine two minds about £50 jeans with a dyed patch across the front that looks like the wearer has wet themselves. The “damp” designs are the brainchild of Wet Pants Denim.