Ludacris has been in the rap game for over 20 years now, and after a long list of platinum hits, he’s now decided to switch up his flow. The ATL lyrical tactician is the star of Jif Peanut Butter’s ...

The world of business truly would have become much sweeter if J. Smith-Cameron’s “Succession” character, Gerri Kellman, had taken over. On June 4, Jif debuted “The Merger,” a campaign channeling the ...

Ludacris‘ latest business move sees the rapper star in an unprecedented commercial for JIF peanut butter. Earlier this week, Luda revealed his latest ambassadorship in a 90-second clip that shows him ...

Although it’s been a while since Ludacris last dropped new music — he’s a busy man, after all, what with learning to cook, learning to fly airplanes(!), and starring in the Fast & Furious sequels over ...

If you were among the group of people who said a GIF, the popular animated images file, is pronounced like the word “Jif,” then give yourself a pat on the back -- you were right. The creator of the ...

Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets. Jif, yes that Jif, has teamed up with GIPHY to release special edition ...